Selling | SO&Co.

You want a stress-free experience. The best selling price. And, professionals with the insight when it comes to your biggest investment.

Whether you’re upgrading your condo or downsizing from a million dollar home our smart 8-step approach helps you sell smart.

01. Let’s talk.

It all starts with a conversation. We sit down and discuss your needs, wants, objectives, and pricing. We’ll talk about why you’re selling and what we can do to help. Don’t know whether to buy first or sell first? We’ll advise you on that too.

02. Get to know the market.

We’ll give you a clear picture of the current state of the market – both across the city and in your neighbourhood – and help you determine pricing based on demand. Plus, we’ll establish a strategy to achieve it.

03. Prep for listing.

We’ll evaluate your home room by room, discuss possible changes, then leverage our network of dependable tradespeople to help you do it. Whether it’s a minor touch up, or a large scale reno we have you covered and we’ll be there every step of the way.

04. Stage it.

Staged homes sell for higher prices. There’s no denying it. We will help polish your space with options that work with your budget that provide a great return. From professional home stagers to furniture rental companies, we’ll come up with a budget-friendly solution that boosts sale appeal. Take a look at our design gallery to see what we’ve done for past clients.

05. Price it right.

Selecting the right listing price is arguably the most important piece of the puzzle. Because the market is constantly changing, we make it a point to do a full evaluation of the most recent activity right before listing to ensure we get it right.

06. The marketing plan.

We have an in-depth understanding of marketing principles and a dedicated in-house marketing specialist. Which means, your listing will get serious exposure with a comprehensive plan tailored to your property. We never cut corners; your plan will include everything from professional photography, custom print materials, a personalized property site, and social media marketing all targeted to reach the right audience.

07. Working offers.

It all comes to down to this moment. This is where we use our savvy to bring everyone together to negotiate a result that’s in your best interest. We’ll take you through the pros and cons, review clauses and conditions, and determine how to handle possible counter offers – all while avoiding potential pit falls. Our expertise will ensure you’re doing everything that’s legally required of you, and disclosing everything you need to minimize risks. Our job is to negotiate the best selling price for your property, and to protect you every step of the way.

08. Add the final touches.

Once that “sold” sign goes up, we keep working. We process the paperwork, send it to the lawyers, the bank, and make sure everything goes smoothly right up until the closing date. If anything unexpected comes up, we’re on it. (And we’re not afraid to roll up our sleeves to get it done!)